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|BMW Welt - Half airport, half Star Trek|
The nicest thing about BMW Welt, I'd say, is that it's admission free. You can wander around and sit in a brand-new luxury vehicle for nothing. After saying goodbye to my students, and making sure no one I know sees me, I quietly slide behind the steering wheel of the latest Mini Cooper Hardtop. A sublime “only-if” feeling tickles my tummy. I'm awoken from my daydream by a friendly Chinese American touting a zoom lens, asking if I'd like my photo taken. Of course I would.
BMW Welt is not really selling cars, it's selling lifestyle. For me cars are simply about getting from A to B. Function over frills. The thought of measuring my status by the Auto I drive doesn't appeal. And yet for once, just for once, I'm slightly overcome by the glitz and glamour of all these awesome dreams on wheels. Possibly, quite possibly, I too have become “BMW hypnotised”.
Ah, blow the next holiday Down Under. Where do I put my signature?